Welcome to the APCA Family

The mission of the Association for the Promotion of Campus Activities is to promote campus engagement through quality educational experiences, affordable entertainment, and community service initiatives.

What is APCA?

APCA hosts regional and national conferences throughout the year. Our in-person events provide showcasing and networking opportunities for talent and campus activities buyers. Each year, over 400 schools and 2000+ students and advisors attend these events! Join us as we work to provide quality, affordable campus entertainment options around the country!

Meet the APCA Executive Team


Eric Lambert


Heather Lambert


Ronnie Current


I’ve been an APCA member for over 18 years and I keep coming back because APCA always provides a great ROI. Everyone who is part of the APCA family knows you can always expect a fun, down-to-earth atmosphere while doing great business. All of the best agencies serving the college market are always exhibiting, year-after-year. I’m always excited to see the new acts showcasing while booking my own act at colleges across North America.

Wayne Hoffman
Mentalist and Illusionist

“APCA: Friendly, Family, Affordable and Fun. The staff is professional and genuinely appreciative of school members. They offer quality programming, seasoned educational speakers and affordable conferences to schools of all sizes. Our students enjoy their experiences with APCA and call APCA family!”

Yonna Pasch
Director of Student Activities
Northwestern State University

“I am a proud member of APCA because they genuinely care about helping me serve students with quality programming. APCA has connected me with wonderful speakers and given me the tools I needed to continue serving students during a season that could have depleted anyone’s energy. They have worked hard to put people in front of us that can make a positive difference for our students, for us as coordinators, and to remind us that our leadership matters.”

Ana Salgado
Student Activities/Cross-Cultural Coordinator
Saulk Valley Community College

“After just 2 APCA Conferences, I booked enough schools to transition to a full-time comedian – a dream of mine for decades!”

Sam Morrison

“The level of engagement that happens at an APCA conference is something not to be missed. APCA has been such a rewarding experience for my student leaders and myself. I have been a member of APCA for about 10 years now, and they are constantly working hard to provide new ideas, programs and content that is specific and relevant to your students and your professional development. APCA offers the opportunity for your students to find great talent and affordable programming, gives you the ability to network with institutions in your region and nationally, and they truly make you feel a part of the APCA family.”

Heather Trumble, M.S.
Student Life Technical Assistant
Niagra County Community College

“After attending my first APCA as a student, back around 2011-12, I realized that Student Activities is something I had a passion for and wanted to keep doing. So here I am, a decade later, serving as the Director of Student Activities at a smaller rural institution and I love it. I thrive off of hearing our students say that we’ve provided them programs and activities that they would otherwise see at larger institutions. My goal is to provide that large school feel, even in our small rural areas.”

Luke Kopp
Director of Student Activities and Leadership Development
University of Pikeville

“APCA has been our lifeline and we feel a special bond to this organization. They have bent over backwards for their members as I’ve noticed time after time. It’s been a real pleasure working alongside the APCA team and we thank them for all the support and guidance they’ve given us.”

Jeff Eberle
Managing Partner
Prodigious Group
Letter from

the Executive Director

Eric Lambert, Executive Director

Engaged Students are Retained Students!

Thank you for visiting APCA! Knowing our students, higher education professionals, and entertainers/agents rely on us for cutting-edge resources to strengthen the mission of on-campus events, we have recently completed a website redesign. We invite you to explore our online home to discover the numerous resources available, learn about the benefits of joining the APCA family, and get more involved with our organization.

Our mission is to provide you with quality, affordable, engagement solutions. The students and professionals who attend our APCA conferences and events are promoters of positive change on campuses and within their communities. We are inspired by their commitment to their organizations and campuses and applaud them for their examples of leadership and service.

We encourage you to join us in-person this year, and allow us the opportunity to serve as a resource for all your student life programming and professional development needs.