Many artists and agencies struggle for years to attract the attention of campus talent buyers through phone calls or emails. Although they try everything to get the attention of campus activities boards and directors, they usually find that either someone else has already been booked for the date, or the school re-books with an agency or artist that performs there every year, and the doors are closed to new talent. Good news! There IS a way to get your foot in the door!
What is APCA?
APCA is a for-profit national campus events association that will allow you access to all the tools you need to start working in the student activities market. APCA holds regional and national conferences throughout the year (now virtually as well) where showcasing & exhibiting opportunities are available that allow you to market to buyers directly. Buyers have the opportunity to watch live performances and connect with agents, performers, and vendors at APCA exhibit halls and throughout the entire event. APCA also distributes your information to every campus talent buyer in our association through the online Buyer's Guide and Directory and online tour schedule resources.
How can we help you get noticed?
Each year, over 400 schools and 2000+ students and advisors attended our conferences and institutes, providing their boards with quality, affordable campus entertainment like you.
With our website currently averaging 180,000 hits a month, online advertising with APCA is an effective & affordable way to reach college event buyers. APCA Members can create online artist profiles that allow any school in the country to view your talent’s bio, picture, and videos, and fill out a buying interest form that immediately puts you in contact with prospective buyers.
APCA has achieved its phenomenal growth by giving top service to its members. We strive to be an ever-improving organization that responds to the needs of our members in a prompt, efficient manner. We have led the industry in providing virtual solutions and resources during the COVID-19 crises, and will continue to advocate for the entertainment industry through any future challenges.
Tips on your bio:
The bios (biographies) which are submitted to us with the artists' showcase applications, run the gamut from professional, catchy, grammatically correct, concise, and properly spelled & punctuated to the exact opposite of that. We routinely have to fix errors and edit these bios for the sake of brevity (150 words or less is preferred). We wonder what booking agents, radio programmers and campus events buyers think when the unedited versions of these bios show up in their in-boxes.
Here are some basic tips to writing an effective bio:
- Use spell check!
- Use proper punctuation. If you want to get creative with punctuation, it helps to know the rules first.
- Make it short and sweet. A bio should be a slightly extended version of your elevator pitch. Here is a free elevator pitch generator to help you refine yours: Crafting an Elevator Pitch
- Infuse your bio with a sense of yourself. If you're a campus speaker, then you might want to be more formal and academic in your language. If you're a comedian, insert some of your particular style into the content.