17th Annual Leadership on Broadway Experience

July 25, 2023 - July 27, 2023 | New York, NY
SCHOOLS | Marriott Marquis


Earlybird Registration: April 12 – June 15, 2023

Regular Registration: June 16 until Sold Out!


APCA Member Delegate Fees:

Earlybird: $499.00

Regular: $599.00

Non-Member Delegate Fees:

Earlybird: $599.00

Regular: $699.00


Delegate fees include:

  • Leadership Tracks for Student Leaders and Student Life Advisors/Professionals
  • Keynotes, Educational Sessions, Purposeful Programming Training for Campus Activities Boards
  • A ticket to the Broadway Musical Wicked
    • While supplies last! REGISTER EARLY TO SECURE YOUR TICKET!! Seating placements are first come first served!
  • Optional Add-on: Professional Luncheon and Keynote at the iconic Sardi’s Restaurant!

2023 NYC Schedule.docx


What is the Leadership on Broadway Experience?

APCA’s annual Leadership on Broadway Experience is an immersive event focused on 1) Professional Development for Student Life Professionals and Advisors of Student Organizations, and 2) Development and Training for Student Leaders in the realm of personal and professional leadership, organizational skills, and campus engagement. The conference is widely recognized as a national resource for support of institutional engagement and retention efforts in Higher Education.

Who can attend?

The event features separate educational and interactive experiences for both Student Life staff and student boards. All delegates completing attendance requirements are eligible for APCA certification of training.

Where is the event held?

The experience is held in New York, NY in the heart of the Broadway district. Our conference lodging and event facility is the Marriott Marquis in Times Square. The atmosphere is energizing and electric, making this a unique location to host training for campus engagement planning and execution.

Why Times Square?

The theater district (and Times Square in particular) is a strong demonstration of engagement by immersive, inclusive community activities programming. Their marketing and community engagement techniques will be taught to attending institutional delegates. Using the success of Broadway as a guide, the experience helps to develop a clearer vision for creating an atmosphere of culture, traditions, and engaging programming on campus. The resulting effect on engagement and retention programmers is profound.

Why do we include a Broadway Show?

Many Broadway shows contain meaningful themes and learning outcomes that are relevant to campus life. The experience is centered on how attendees can produce purposeful programs with inclusive themes as a guide. That’s why attending a show and analyzing the relevant messages conveyed are a central part of the experience. The cost of the show ticket is included in the delegate fee.

What topics will be covered?


Student Life Professionals/Advisors attending the event will experience an intensive program of student engagement, organizational leadership, and professional development training. The APCA Certified Student Engagement Professional curriculum will be offered at the conference and will include: 

  • Professional Keynote and Workshop by Dr. Kevin Kruger, President and CEO of NASPA
  • Student Organizational Leadership Seminars
  • Assessment Training
  • Diversity, Equity, and Inclusion Programming Theory and Application
  • Practical Applications of Student Theory to Retention Efforts
  • APCA Programmed Events and Experiences Held at Broadway Area Locations


Students attending the event will experience a program of organizational training, personal student leadership development, and hands-on campus life production and promotional instruction. The APCA Certified Student Programmer curriculum will be offered, including keynotes and sessions for all student delegates on the core curriculums of:

  • Student Leadership Development
  • Student Organizational Leadership
  • Campus Engagement Programming Instruction
  • Diversity, Equity, and Inclusion Programming
  • Hands-on Programming Teaching and Examples
  • APCA Programmed Events and Experiences Held at Broadway Area Locations
What is the Sardi’s Luncheon & Professional Keynote?

The Sardi’s Luncheon and Keynote is an optional conference add-on available to all advisors and students attending the conference. The cost is $129 per person and includes: 

  • Lunch at the iconic Sardi’s Restaurant
  • A Keynote presentation by the APCA Executive Director based on the themes of the Broadway show selected for the conference
  • Broadway Cares/Equity Fights Aids auction
  • Surprise guests!

hotel information

Marriott Marquis, Times Square

  • ADDRESS: 1535 Broadway New York, NY 10036
  • ROOM RATE: $319+ tax
CUT-OFF DATE: June 15, 2023

Recommended: Check in on 7/24, out on 7/27
Hotel’s room rates are subject to applicable state and local taxes (currently 14.75% and $3.50 per night) in effect at the time of check-out.Prices are good until the rooms in our block run out, from July 24-July 28.



This is a special rate available only to APCA delegates.  Any online rates from discount booking websites will have a surcharge of additional “resort fees” added to them onsite.  Click or paste this link into your browser: https://book.passkey.com/e/50528371



At the Cut-Off Date, Hotel will release the unreserved rooms for general sale, and determine whether or not it can accept reservations based on a space- and rate-available basis at the Association for the Promotion of Campus Activities group rate after this date.



All reservations must be accompanied by a first night room deposit or guaranteed with a major credit card or by Association for the Promotion of Campus Activities. Hotel will not hold any reservations unless secured by one of the above methods.

Educational Session Proposal


Dr. Kevin Kruger

Featuring Keynote & Workshop by Dr. Kevin Kruger, president and CEO of NASPA