17th Annual Leadership on Broadway Experience

July 25, 2023 - July 27, 2023 | New York, NY


Earlybird Registration: April 12 – June 15, 2023

Regular Registration: Now through July 24!



APCA Member Delegate Fees:


Non-Member Delegate Fees:



Delegate fees include:

  • Leadership Tracks for Student Leaders and Student Life Advisors/Professionals
  • Keynotes, Educational Sessions, Purposeful Programming Training for Campus Activities Boards
  • A ticket to the Broadway Musical Wicked
    • Seating placements are first come first served!
  • Optional Add-on: Professional Luncheon and Keynote at the iconic Sardi’s Restaurant!

NYC 2023 Program


What is the Leadership on Broadway Experience?

APCA’s annual Leadership on Broadway Experience is an immersive event focused on 1) Professional Development for Student Life Professionals and Advisors of Student Organizations, and 2) Development and Training for Student Leaders in the realm of personal and professional leadership, organizational skills, and campus engagement. The conference is widely recognized as a national resource for support of institutional engagement and retention efforts in Higher Education.

Who can attend?

The event features separate educational and interactive experiences for both Student Life staff and student boards. All delegates completing attendance requirements are eligible for APCA certification of training.

Where is the event held?

The experience is held in New York, NY in the heart of the Broadway district. Our conference lodging and event facility is the Marriott Marquis in Times Square. The atmosphere is energizing and electric, making this a unique location to host training for campus engagement planning and execution.

Why Times Square?

The theater district (and Times Square in particular) is a strong demonstration of engagement by immersive, inclusive community activities programming. Their marketing and community engagement techniques will be taught to attending institutional delegates. Using the success of Broadway as a guide, the experience helps to develop a clearer vision for creating an atmosphere of culture, traditions, and engaging programming on campus. The resulting effect on engagement and retention programmers is profound.

Why do we include a Broadway Show?

Many Broadway shows contain meaningful themes and learning outcomes that are relevant to campus life. The experience is centered on how attendees can produce purposeful programs with inclusive themes as a guide. That’s why attending a show and analyzing the relevant messages conveyed are a central part of the experience. The cost of the show ticket is included in the delegate fee.

What topics will be covered?


Student Life Professionals/Advisors attending the event will experience an intensive program of student engagement, organizational leadership, and professional development training. The APCA Certified Student Engagement Professional curriculum will be offered at the conference and will include: 

  • Professional Keynote and Workshop by Dr. Kevin Kruger, President and CEO of NASPA
  • Student Organizational Leadership Seminars
  • Assessment Training
  • Diversity, Equity, and Inclusion Programming Theory and Application
  • Practical Applications of Student Theory to Retention Efforts
  • APCA Programmed Events and Experiences Held at Broadway Area Locations


Students attending the event will experience a program of organizational training, personal student leadership development, and hands-on campus life production and promotional instruction. The APCA Certified Student Programmer curriculum will be offered, including keynotes and sessions for all student delegates on the core curriculums of:

  • Student Leadership Development
  • Student Organizational Leadership
  • Campus Engagement Programming Instruction
  • Diversity, Equity, and Inclusion Programming
  • Hands-on Programming Teaching and Examples
  • APCA Programmed Events and Experiences Held at Broadway Area Locations
What is the Sardi’s Luncheon & Professional Keynote?

The Sardi’s Luncheon and Keynote is an optional conference add-on available to all advisors and students attending the conference. The cost is $129 per person and includes: 

  • Lunch at the iconic Sardi’s Restaurant
  • A Keynote presentation by the APCA Executive Director based on the themes of the Broadway show selected for the conference
  • Broadway Cares/Equity Fights Aids auction
  • Surprise guests!

hotel information

Marriott Marquis, Times Square

  • ADDRESS: 1535 Broadway New York, NY 10036
  • ROOM RATE: $319+ tax (Under APCA Block while available)

Recommended: Check in on 7/24, out on 7/27
Hotel’s room rates are subject to applicable state and local taxes (currently 14.75% and $3.50 per night) in effect at the time of check-out.Prices are good until the rooms in our block run out, from July 24-July 28.



This is a special rate available only to APCA delegates.  Any online rates from discount booking websites will have a surcharge of additional “resort fees” added to them onsite.  Click or paste this link into your browser: https://book.passkey.com/e/50528371



At the Cut-Off Date, Hotel will release the unreserved rooms for general sale, and determine whether or not it can accept reservations based on a space- and rate-available basis at the Association for the Promotion of Campus Activities group rate after this date.



All reservations must be accompanied by a first night room deposit or guaranteed with a major credit card or by Association for the Promotion of Campus Activities. Hotel will not hold any reservations unless secured by one of the above methods.

Educational Session Proposal


Dr. Kevin Kruger - NASPA (Featured Advisor Keynote & Workshop)

Dr. Kevin Kruger draws on more than 40 years of experience in higher education. Since 2012, he has served as president and CEO for NASPA – Student Affairs Administrators in Higher Education. Prior to his role as president, Dr. Kruger worked for 18 years as the associate executive director and served as the chief operating officer (COO) and chief financial officer (CFO) for NASPA. He has held a range of student affairs positions at Southern Methodist University and the University of Maryland. As NASPA president, Dr. Kruger represents student affairs at a variety of national forums and is a frequent contributor to higher education news stories on the college student experience. Dr. Kruger has published and presented nationally and globally on trends in higher education, student success, degree-completion strategies for low-income/first-generation students, and change management and leadership in higher education. Dr. Kruger received his M.A. and Ph.D. in Counseling and Personnel Services from the University of Maryland. He is the proud father of two children, one a recent college graduate and the other a college senior.

Tom Krieglstein - Swift Kick (Student Block Facilitator)

Tom wasn’t the best student. He graduated high school with a “C” grade point average and got rejected from almost every four-year college he applied to. He did, however, turn his academics around through a series of specific strategies and ended up graduating college with straight As, was named valedictorian, and was honored as an All-USA Academic First Team member which is given to only 20 students in the U.S. each year. Since 2004, Tom has trained almost one million people worldwide at some of the largest companies, such as Coca-Cola, Apple, and Nike. He now holds seven national speaking titles from APCA and wrote two Amazon best-selling books on college success.

Dave Kelly - America's Student Leadership Trainer (Student Block Facilitator)

Dave Kelly is a professional student leadership expert, experienced campus, state, and international student leader and advisor, motivator, author, trainer, and coach. He focuses on student leadership development, running better campus organizations, and building awesome student governments – Dave’s the APCA SGA expert! Dave’s presentations are high energy, interactive, fun, and, most importantly, content-rich. He has spoken/trained more than 750 times on 350+ campuses. Dave coordinates APCA Serves!, APCA’s community service initiative, has twice received APCA Campus Speaker of the Year honors (2019 and 2022), and is the 2023 Lecturer of the Year for the Canadian Organization of Campus Activities!

Ronald T Jones, Dialogues on Diversity (Student Block Facilitator)

Dialogues on Diversity is one of the nation’s premier social justice diversity awareness theater companies. They present performances, lectures, and workshops to colleges, primary and secondary schools, and corporate and community organizations. Through their platforms, the company hopes to help individuals and organizations address issues of cultural difference in a more open, healthy, and respectful way. Dialogues on Diversity believes that diversity programming at every institution is an opportunity to learn and practice the types of relationship building skills that help to define personal character and leadership.

Dr. Joshua Fredenburg - Metropolis Management

Dr. Joshua Fredenburg is an internationally acclaimed speaker, author of seven books, member of Phi Beta Sigma Fraternity Inc., Tedx Speaker, Certified Emotional Intelligence Coach/Trainer, Leadership/DEI Consultant, and President/Founder of the Award-Winning Circle of Change Leadership Experience, a national leadership experience focused on preparing culturally diverse and first-generation students for career leadership success! Dr. Fredenburg has not only spoken in 49 states, but he has transformed the lives of thousands of people as a keynote speaker, workshop presenter, trainer, and facilitator at different conferences, retreats, trainings, panels, professional development programs, and special events! Dr. Fredenburg’s academic accomplishments, years of experience as the President of a national leadership development conference, scholarly research, and successful speaking career have enabled him to provide every audience with an energetic, empowering, dynamic, and transformational presentation that leads to positive results!

Joseph DeSantos Jones, Executive Director, Higher Education Consortium for Student Affairs Certification

Joey serves NASPA as Assistant Vice President for Student Affairs Organizational Development. In this role, he manages virtual learning and member engagement opportunities, as well as provides strategic oversight to NASPA Advisory Services—the Association’s consultative arm. From 2016 to 2019, Joey collaborated with senior-level student affairs leaders to develop, launch, and manage NASPA Advisory Services as the program’s inaugural director. Prior to his current role, Joey served as Consultant and Director of Communications for Keeling & Associates, LLC. Over the course of his career, he has led or participated in approximately 50 external reviews of student affairs divisions, programs, and services at public and private colleges and universities of various sizes in the United States and Canada. Joey holds an M.Ed. in College Student Personnel and a B.A. in Communication Studies from the University of Maryland, College Park.

Del Suggs, M.S.Ed.

Del Suggs was named one of the “Five Top Performers of the Last 25 Years” by Campus Activities Magazine. Del is a true “Life Hacker”; his leadership programs engage and empower student leaders by using the technology they love. From high school student body president to founding the Florida Chapter of the Recording Academy (the Grammy Awards), Del has served in many different leadership roles. Del’s latest book is The Student Handbook for Campus Activities Boards. His best-seller Truly Leading: Lessons in Leadership (second edition) is in the sixth printing. Del innovated “Instant Assessment” where students complete a program assessment on their cell phones!

Paul A. Samakow, Esq.

Paul Samakow is a Plaintiff’s trial attorney practicing since 1980. Paul is also a professional speaker who has taught presentation skills to both young attorneys and student groups. His past clients and audiences include businesses, non-profits, students, and professional organizations. A small business consultant and mentor, Paul has authored 8 books and over 100 topic-specific papers, and he has been a guest on over 30 television and radio programs.

bill harcleroad, Director of Campus Activities and Leadership, SUNY Oneonta

bill harcleroad is Director of Campus Activities and Leadership at SUNY Oneonta and is a lifelong learner who has recently completed a certificate program in “Emerging Trends in Global Services and Retail Management” as well as one on “Diversity, Equity and Inclusion in the Workplace”. He has received numerous awards including the State University of New York Chancellor’s Award for Professional Service. He is most proud of raising an amazing human being who is currently a rising sophomore at SUNY Broome Community College.

Marissa F Cohen

Marissa F. Cohen is the Founder of the Healing From Emotional Abuse Philosophy™, 6x best-selling and award-winning author, top podcaster, and international speaker. She received the 2023 Purple Ribbon Award from DomesticShelters.org as Survivor of the Year! Marissa F. Cohen was named Top 10 Most Inspirational Female Entrepreneur on International Women’s Day and shared a stage with Jack Canfield, Joe Theismann, and James Malinchak. Marissa’s award-winning Podcast, Healing From Emotional Abuse, has ranked Top 10% Globally and is a Top Podcast in 25 countries. Marissa’s interactive presentations focus on healthy relationships, setting boundaries, and how to be a proactive student leader and advocate for your peers.

Jennifer Yawson, Director for Campus Life, Albion College

With 26 years working in higher education, Jennifer has extensive experience developing student programming boards and student activities planning. She also has experience working in orientation, residential life, and student union management. Jennifer is a certified Gallup Strengths Coach and has incorporated the Strengths Development Model into successful leadership training to enhance students’ success and retention. In addition to APCA, Jennifer has spoken at NACA, LEAD365, Albion College, Kalamazoo College, Oakland University, and most recently at the University of Michigan-Dearborn. She’s published in the APCA Campus Life Trends Magazine, NACA Campus Activities Programming magazine, and LEAD365 Rejections Journal.

Erika Petrelli Bayh - The Leadership Program

Author, Adjunct Professor, Leadership Trainer and Coach– Erika has worked with individuals and organizations across the country for more than 25 years. If you are looking for leadership trainings, motivational keynotes, emerging leader programs, or student leadership coaching– Erika provides a human-centric Emotionally Intelligent leadership approach.

Tyler Korso - Metropolis Management

With over 10 years of experience captivating audiences, Tyler Korso is a one-of-a-kind act. As an entertainer, he blends witty banter with surprising moments to keep audiences laughing off the edge of their seat. As a presenter, Tyler Korso draws on the unique and fascinating art of magic and comedy to explore the psychology of entertainment, connecting with audiences and demonstrating how its principles can be applied to empower individuals in any field of life.

Rob Einhorn - Promotions & Unicorns, Too

Rob Einhorn, owner of Promotions and Unicorns, Too has always had a passion for enriching and encouraging the student life experience for everyone. From being the leader of his program board in college to starting his own company geared towards providing promotional products to colleges and universities, Rob has been involved with higher education for over 30 years and presented multiple ed sessions for APCA.