APCA’s annual Leadership on Broadway Experience is an immersive event focused on 1) Professional Development for Student Life Professionals and Advisors of Student Organizations, and 2) Development and Training for Student Leaders in the realm of personal and professional leadership, organizational skills, and campus engagement. The conference is widely recognized as a national resource for support of institutional engagement and retention efforts in Higher Education.

The event features separate educational and interactive experiences for both Student Life staff and student boards. All delegates completing attendance requirements are eligible for APCA certification of training.

The experience is held in New York, NY in the heart of the Broadway district. Our conference lodging and event facility is the Marriott Marquis in Times Square. The atmosphere is energizing and electric, making this a unique location to host training for campus engagement planning and execution.

The theater district (and Times Square in particular) is a strong demonstration of engagement by immersive, inclusive community activities programming. Their marketing and community engagement techniques will be taught to attending institutional delegates. Using the success of Broadway as a guide, the experience helps to develop a clearer vision for creating an atmosphere of culture, traditions, and engaging programming on campus. The resulting effect on engagement and retention programmers is profound.

Many Broadway shows contain meaningful themes and learning outcomes that are relevant to campus life. The experience is centered on how attendees can produce purposeful programs with inclusive themes as a guide. That’s why attending a show and analyzing the relevant messages conveyed are a central part of the experience. The cost of the show ticket is included in the delegate fee.

ADVISORS

Student Life Professionals/Advisors attending the event will experience an intensive program of student engagement, organizational leadership, and professional development training. The APCA Certified Student Engagement Professional curriculum will be offered at the conference and will include: 

• Professional Keynote and Workshop by Dr. Kevin Kruger, President and CEO of NASPA
• Student Organizational Leadership Seminars
• Assessment Training
• Diversity, Equity, and Inclusion Programming Theory and Application
• Practical Applications of Student Theory to Retention Efforts
• APCA Programmed Events and Experiences Held at Broadway Area Locations

STUDENT LEADERS

Students attending the event will experience a program of organizational training, personal student leadership development, and hands-on campus life production and promotional instruction. The APCA Certified Student Programmer curriculum will be offered, including keynotes and sessions for all student delegates on the core curriculums of:

• Student Leadership Development
• Student Organizational Leadership
• Campus Engagement Programming Instruction
• Diversity, Equity, and Inclusion Programming
• Hands-on Programming Teaching and Examples
• APCA Programmed Events and Experiences Held at Broadway Area Locations

The Sardi’s Luncheon and Keynote is an optional conference add-on available to all advisors and students attending the conference. The cost is $129 per person and includes: 

• Lunch at the iconic Sardi’s Restaurant
• A Keynote presentation by the APCA Executive Director based on the themes of the Broadway show selected for the conference
• Broadway Cares/Equity Fights Aids auction
• Surprise guests!