Vara Gianna

Vara Gianna is an 18-year-old singer, songwriter, and influencer signed under her own independent label Kefe Records and guided by Jeff Timmons (98 Degrees). At the age of 13, she burst onto the scene with her eponymous YouTube channel, quickly racking up more than 60,000 followers across her social media platforms. Vara documents her experiences as a teenager navigating family, friendships, and school with style. Her appeal is relatable to teenage girls who saw themselves in Vara or simply wanted to be her friend. As Vara revealed her struggles with everything from having alopecia areata, an autoimmune disease that causes hair loss, to balancing her Gen Z American sensibilities with her parents’ traditional Greek values, Vara proved that she wasn’t just another influencer wearing name brands clothes and the hottest makeup trends. She was real.